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3 Tips for Creating Corporate Document Designs

When it comes to design in communications, there are generally two types of artwork: design driven by narrative or design driven by information and data. The former relies more on conveying meaning and subtle messages through nuanced design, whereas the other relies on turning potentially incredibly complex or technical data into something that is much easier to digest for the average person. Related: 7 guidelines for managing client expectations Given the nature of corporate design, it will normally be brands who are requesting this type of work. These can be big money clients, so it's important to make sure that you're giving your client what they need. With that said, here are some tips to make sure your corporate designs hit the mark. Know the brand inside-out Unless you've had the fortune of pulling together the branding guidelines yourself, chances are you're going to be unfamiliar with the brand. You need to spend time getting to know its identity. If there isn't a set of guidelines anywhere, there are generally two things you can do: Speak with your contact at the company. Whoever has commissioned you to do this design work will most likely be willing to talk with you for 20 minutes or so and answer any questions you might have. Put yourself in the position of their audience. Have a look at their social media channels, watch the videos they've released, read through their website, and make sure you jot down notes about what messages you are getting from these. Mention these to your contact at the brand and check to see if that's the message they want to portray. "Peruse their back catalogue of materials in your spare time. It will help you know where the company has been, which will help inform you where it should be going. There have been countless times when I thought I came up with a great idea only to find out that we already tried it ten years ago." —Aperitif5Destruction, via Reddit Have the confidence to say no Remember that, in any client relationship, you are the designer. They aren't just paying for your time to deliver a service; they are paying for your skills, your experience and your influence. If the client gets back with some suggested changes that don't fit in with the brand, you need the confidence to explain why their idea might not fit their guidelines. "[As designers] our job is to educate clients on why we make the decisions we do, based on precedent, legibility and/or function. If a client is telling us how to design, they're probably not a client worth having." —Jesse Reed, via FastCodeDesign Know the difference between internal & external communication I spoke with my friend Neil who works in-house for a global technology recruiter and asked for his advice. He made a great point about the importance of separating design for internal use and for external use, and considering separating flagship publications from the brand. "What we're saying is ‘this is a great piece of marketing that you're going to want to read,' a lot of great stats, a lot of great information, and it's presented in a way where it looks different, but it's still within the branding guidelines, and it's still within the context of Pearson Frank. And that's the same with all of the —Neil Robinson Key takeaways Great corporate design doesn't have to be difficult. Know the brand better than anyone else, put yourself in the position of the audience, have the confidence to defend your design rationale, and know the difference between designing for internal communications versus external. Follow that advice, and you will be delighting clients with your designs. How to create your first document in Lucidpress Ready to design corporate documents? Create beautifully branded reports, business cards & more in a matter of minutes.

Argumentative Essay Topics Based on Notes From Underground

Argumentative Essay Topics Based on Notes From UndergroundStudent essays are typically concerned with problems that students can encounter when participating in some kind of underground activity or organization. This essay topic would be developed through the student's participation in such an activity. When developing this essay topic, it is important for the student to focus on each specific situation as closely as possible and to identify the reasons behind each particular action taken by the student.Argumentative essay topics can be developed either through written or oral arguments. Writing arguments is a process that requires the student to establish and clearly articulate the strengths and weaknesses of an argument. The purpose of oral argumentation is to discuss the topic at hand in an open and respectful environment. To develop an argumentative essay topic based on Notes From Underground, the student must prepare an essay that effectively communicates the author's position i n an argumentative style.The essay must be logically organized. For this reason, most Notes From Underground authors prefer to provide 'notes' of what the writer wishes to highlight in his or her writing. In addition, the notes should also contain strong points of reasoning to support a particular point of view. The goal of developing an essay that includes the notes from underground approach is to prepare the reader to understand the author's views on a particular topic. The writer should not rely on his or her own knowledge or insight; instead, he or she should use a persuasive style to establish and support his or her own position.The author should not encourage readers to be sympathetic to his or her views, but rather, he or she should challenge the reader's emotions. Since no two people are exactly alike, the notes from underground author should provide clues that help readers draw comparisons between different situations. The author should also make comments that may seem at o dds with his or her previous remarks, but such comments should be explained by explaining why the author believes the same thing in the first place.Since the Notes From Underground author believes his or her ideas are right, readers must find a way to convince the author that they are wrong. This can be done by challenging the author to provide concrete proof that his or her views are wrong. Many Notes From Underground authors have been confronted with this question and many more are eagerly awaiting the confrontation.Argumentative essay topics based on Notes From Underground are useful in providing readers with a window into the author's thinking process. Since the essay provides only one side of the argument, the reader can examine the author's beliefs and motivations and then decide for themselves whether or not the author's views are in line with the values they hold in their lives.The author of Notes From Underground is an investigative journalist. This makes him or her suscept ible to claims by other underground individuals that certain group members are lying to them or exaggerating their stories. Therefore, the author needs to be able to find a way to provide a counter-argument for any claims that others make.Argumentative essay topics based on Notes From Underground are helpful in bringing forth an understanding of the author's viewpoint. In addition, the essay enables the reader to understand why the author feels the way he or she does about a particular issue.